You are an e-commerce expert and you have some friends who own their own local bookstore. The husband and wife team have owned this company for 20 years and have built an amazing business that is very successful to the local community and is known to have

You are an e-commerce expert and you have some friends who own their own local bookstore. The husband and wife team have owned this company for 20 years and have built an amazing business that is very successful to the local community and is known to have an amazing collection of rare and exotic books. However, due to the World Wide Web, bookstores have had challenges, as Amazon and Barnes and Noble and other online companies have hurt their business. You have been hired by the owners to help craft an e-marketing strategy to improve their local sales and introduce the ability to sell their books online. You are an e-marketing and e-commerce consultant. Mary and Joe Johnson, the owners of Book Bunker, have hired you to help them improve their sales both online and in their store. The Johnsons do not currently have a website, and are unaware of social media. They have asked you to develop an online strategy to create advertising to improve the number of walk-ins into their store as well as the ability for anyone that has access to their site and purchase books. You will need to write a 5 page (2,500 words minimum) business report outlining your ideas and strategies to improve their online business and increase their advertising via the World Wide Web. Co-founder- Hi, I am so glad to see you. As you already know, I am Mary Johnson, co-founder of Book Bunker. My husband Joe and I have run this store for 20 years and we need your help. I plan to tell you all about our background and why we are special, and in a little bit my husband will fill you in on what we need. First off, as you know, we started 20 years ago in a small store in the suburbs that specialized in rare and used books. 

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