1. Give a brief (no more than 3-4 slides) history of this firm giving information about the product it produces (if more than one, then select one product or product line), its competitors, government regulations in the market (if any), and issues and opportunities the company faces. 2. What market structure does this firm operate in? Why? Analyze the characteristics of this market. What does economic theory tell you about the role of advertising in this market? Do you observe this in the data? Why or why not? What can you say about economic profits for this firm in the short run as well as the long run? Does data support economic theory? How can this profit stream change over time? This part of the presentation should be no more than 7-8 slides long.