What are the essential elements of a good and effective spokesperson in a crisis? What criteria are considered in selecting that particular person? Why do you think it would be important to have a well-trained spokesperson speak for the corporation during a crisis such as this one? Why is the “head and heart” principle important for a spokesperson during a crisis? Why does the media wish to speak with frontline employees during a crisis? How can the spokesperson’s body language and presentation skills impact the audience? How would you as the CEO mitigate any damage to the corporation caused by erroneous information given out by the frontline employee?