Unethical Marketing Tactics

Write a 5 to 7 page research paper applying the marketing background we have learned so far in this class.
For this assignment, choose and research a marketing-related subject, company, product or case study. Really, any subject that interests you and allows you to apply the concepts in these chapters and demonstrate critical, original thinking about our marketing studies. Again, think about what you have learned in the class thus far. Marketing strategy, buying behaviors, distribution, e-marketing, global economies, social media influences, and forecasting are just a few of the principles we have covered over the duration of the semester. How do elements such as these apply to your topic? Or, feel free to explore how you would recommend they be applied and why. Make sure to cite your course referencing when stating facts to support your argument.
Sometimes it helps to use a technology tool to help you come up with an idea and start drafting your thesis. Try using this thesis statement generator to help you draft an arguable and interesting thesis to write about for this paper: Thesis Builder (Links to an external site.).
Your paper should be double spaced and, importantly, contain a minimum of 8 citations from our course resources, applying the principles from these chapters to the material you are presenting. Remember to link your citations to a list of references which should be the last page of your paper.
If, for instance, if you choose to explore the success of a product’s new marketing campaign, let’s say, Chipotle, your source for background on Chipotle (their own website) would not be one of your two marketing sources, although it should be included in your citations. However a newspaper article on Chipotle would be considered an outside source, as would other news or academic sources. As always, Wikipedia is not considered an academic source.
This research paper should be well-written, contain no grammatical or spelling errors, and should contain (at the very least) an introduction including a thesis statement, 3 supporting sections, and a robust conclusion.
All writing should be original FOR THIS CLASS or cited from another source.
The paper will be submitted by the end of Module 4. Check your Course Summary for due dates

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