This provides everything a busy executive needs to know to invest

 Executive Summary: This provides everything a busy executive needs to know to invest (or not) in your proposal. It captures your key proposal and recommendations/decision factors, and projected outcomes of the plan’s recommendations. Note this is not an introduction to the marketing plan. Typically, this is written after the entire marketing plan has been compiled. (1/2 page)  Company Overview (1/2 page)  Situational Analysis (includes a SWOT analysis): Identify at least two significant factors for each of the 4 SWOT components. Identify applicable trends that are statistically supported.  Competitive Analysis: Create a comparative chart and discuss key aspects. (1-2 pages)  Identify Objectives or Goals: Briefly describe your proposal…describe what’s new and why. What is the opportunity to be addressed or the problem to be solved? (1/2 page)  STDP Segmentation: Define and explain why this is needed; explain the segmentation approach (such as the use of demographics) and name market segments. Targeting: Define and explain why this is needed and estimate the size your target market. (1 page) 

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