The Campus Magazine Subscription Agency (CMSA)

The Campus Magazine Subscription Agency (CMSA) distributes order forms offering reduced rates on magazine subscriptions for students, faculty, and staff at universities and colleges. When CMSA receives a subscription order form, all customer data must be recorded, including name, university affiliation, address, and phone number. In addition, the company records the requested starting date and length of subscription for each magazine ordered as well as the date the order form was received. Order forms are distributed on various campuses by local representatives; each campus has only one rep. Representatives are given sets of order forms with two codes, one indicating the unique form number and the other showing the representative’s personal code (to enable CMSA to track rep success). Each set is placed in a unique location (e.g., University of Oklahoma, Adams Hall outside computer labs).

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