please analyze the transcript. try to zoom in on specific messages/moments where leadership is at stake. Identify the target message/moment for analysis more specifically by quoting, paraphrasing, or indicating where in the transcript this moment/message occurs. 2) to improve the evaluation of the use of concepts, quote them, paraphrase them, and/or indicate the page number from the text so that we know what concept is being applied. 3) To improve evaluation of application and analysis, develop more detail in the explanation of how the message might have to mean for interactants and why those meanings account for limited or great leadership effectiveness. 4) To improve the evaluation of how to communicate more effectively, provide an example of a message that might be equally or more effective in bringing about positive leadership outcomes and then explain why using the concepts from the text.