Option #2: Ethical Dilemmas Ethical dilemmas arise in selling every day. Sales professionals must realize the need to be honest when selling, as there are conflicting demands from the sales organization, customers, and colleagues.

Option #2: Ethical Dilemmas Ethical dilemmas arise in selling every day. Sales professionals must realize the need to be honest when selling, as there are conflicting demands from the sales organization, customers, and colleagues. As Sales Manager of Intelligent Software Systems, Inc., you have working for you an exceptional sales representative; Lindsey is a 24-year-old, highly intelligent economics major with superior people skills who rose very rapidly in her current career. She was promoted from trainee to consultant to senior account manager within two years of employment due to her dynamic capacity to nurture client relationships and close deals.

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