Navin disc week 4 ope excellence

Please define the productivity paradox and explain current thinking on this topic
Disc 2 When thinking about the association rule, answer the following questions this week.
What is the association rule in data mining?
Why is the association rule especially important in big data analysis?
How does the association rule allow for more advanced data interpretation?
NOTE: i need minimum 300 words each for the above discussions(excluding references), in APA format