Is Advertising More Effective When People Like It

All requirements are on the attachment. The topic is related to” Is Advertising More Effective When People Like It”. The task should be a critical exploration of the extent to which liking an element of promotional communication, like an advertisement, is an important element for helping achieve promotional objectives. Credit will be given for the use of recent and/or comprehensive examples of marketing communication practices/campaigns used to illustrate your answer.
The attachments also include the essay frame, reading list, and some findings that this essay have to use. This essay also need some Examples(different brand advertising) and data support. Please read all information in this attachment carefully, and thanks a lot.

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