Finance Discussion Questions

Marketers gain an understanding of the problems and opportunities facing an organization through a SWOT analysis—an analysis that integrates information from many sources to identify an organization’s strengths, weaknesses, opportunities, and threats. Information for marketing decision-making comes from two basic sources: the organization’s marketing information system and marketing research. Both sources utilize data that are collected from either secondary or primary sources. The video focuses on primary data collection and uses examples from several research companies to show both qualitative and quantitative primary data collection methods
Assignment:
Watch the video Collecting Quality Information for Marketing Decisions. Then post an initial reply responding to the following questions:
What are the major points of comparison between observation and questioning as data collection strategies?
What does qualitative research allow that quantitative does not?
Discuss the concept of a marketing information system and why it is important for marketing managers to be involved in planning the system
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