e-Marketing Discussion Questions

Click here to access Google Analytics. 1. Based on your findings from the e-Activity, determine some of the most important information that e-Marketers can obtain from Google Analytics and explain why this information would be valuable in the context of e-Marketing.
2. Examine the importance of ranking high on organic search results, and describe at least two strategies for improving your visibility to search engines.
 
“Website Usability” Please respond to the following:1. Choose two e-Commerce Websites and evaluate their usability.
2. Formulate at least two suggestions for improving the design of each Website.