CSBUS analysis (Corporate Business Unit Strategy)

On page 1: Analyze the corporate strategy at GE and how it has been changing:
Describe it in depth using the 4 poles.
Explain the theory of value creation.
Critique (good theory, aka creates a long term sustainable competitive advantage? coherence? potential for improvements?).
On page 2: Analyze the business unit strategy of one of the GE businesses mentioned in the interviews and tell us how it has been changing:
Describe it in depth using the Who/What/How framework.
Explain the theory of value creation.
Critique (good theory, aka creates a long term sustainable competitive advantage? coherence? potential for improvements?).
MAKE SURE TO PROVIDE AN EXECUTIVE CONCLUSION: In CSBUS you must tell
whether the company is creating value and how and whether you think it will continue to do
so.
Remember: You only need the material assigned to do well. Additional material is FYI and no need to do additional research.
this are the articles that you should use them to write:
2017 John Flannery (Links to an external site.)
Transcript (Links to an external site.)
2018 Larry Culp (Links to an external site.)
Transcript