Case Study – Market Expansion

Use
online research skills, and external sources to justify your position
and conclusion. You must ensure you fully explain your position, and demonstrate a clear understanding of the topic at hand. External
references are expected. Not only must they be used, but you must show
why and how they contributed to the understanding/interpretation of the
concept at hand. The questions are purposely open-ended, allowing for
justification, reasoning, and individual positions on various topics.
For this case study, you are to conduct web-based research in an attempt to understand the obstacles that Tim Horton’s experienced in their attempt to expand from Canada into the United States, as well as their reasons for expansion, competition faced, and future plans.
Review this articles: 1) https://financialpost.com/news/retail-marketing/ti…2) https://www.usatoday.com/story/money/business/2014…
Based on your research, and the conclusions you formed, answer the following questions: 1) What reasons did Tim Horton’s likely have for wanting to expand outside of Canada? How did Tim Horton’s fare in their expansion plans?2) Based on your research, is there always a calculated method of making expansion decisions?3) From your research on this case, do you believe there is a way to measure success for global expansion? What metrics for success would you define?4) Based on your research, what were the obstacles Tim Horton’s faced when expanding, as a result of being within the food and beverage industry?
Must include the introduction and conclusion.
Minimum 1700 words.