case study discussion

The reading on Brand Positioning examines the importance of brand positioning in marketing. Effectively positioning an offering in a distinctive way determines a firm’s success or failure. The best marketing managers understand the importance of brand positioning in creating a sustainable competitive advantage for each of their good or service offerings.
Following your review, prepare a response to the following discussion question:
Why is branding so crucial to an organization’s success?
This initial post should be completed by Thursday at 11:00 p.m. EST. After you submit the initial posting, return to the forum and review the findings of your classmates. Post a meaningful comment or question (150 words minimum) to the postings of two (2) classmates. Peer postings should be completed by Sunday at 11:00 p.m. EST.
NOTE: THE DISCUSSION SHOULD BE BASED ON THE CASE STUDIES ATTACHED. EXTERNAL REFERENCES ARE NOT MANDATORY