BUS411_30_Business Policy Seminar_2021_22_TERM2

This case illustrates several ways in which Southwest Airlines utilizes the four main building blocks of competitive advantage: efficiency, customer responsiveness, innovation, and reliable quality.
Refer to the attached document for assignment details and grading rubric.
Please organize your paper as follows:
1. Include a heading for the Introduction.
2. Include a heading for Business Model/Strategy/Competitive Advantage/Profitability.
3. Include a heading for Competencies/Resources/Capabilities.
4. Include a heading for Competitive Advantage.
5. Include a heading for the Conclusion.