322 mktg research

Some questions are quite broad in their nature, but others are very specific to the experiments/data in the paper.
9.In Experiment 7, the authors tested the hypothesis that reminding people of money makes then less socially intimate.How did the authors measure social intimacy?
10.In Experiments 8 and 9, the authors measured whether participants preferred to engage in an activity alone or engage in an activity with a group.Give an example of a measure used in Experiment 8 and a measure used in Experiment 9.In what respect are the two measures different from each other?
(Experiments 7, 8 and 9 are on page1156)