10K Project

Over the next several weeks you will be evaluating and valuing a publicly traded company.
Your task for this first Step is to find a company that interests you. Your selection must include: a US company, which is publicly traded on a US market, and is well known with at least one similar publicly traded competitor.
Once you have identified a suitable company to analyze, it is time to look into the company’s history, current situation, and future prospects. Demonstrate your knowledge of the company with a core business activity statement and the company’s strategic business plan using a SWOT analysis as your guide. Make use of the Library Research Guide, located in the left-hand menu, to satisfy this Step.
Finally for this step and to complete your evaluation, use measurements from financial statements to analyze your target company’s credit risk, profitability, asset utilization, and capital structure. Please provide a comparative analysis for your selected company (target) and a peer company, then a separate analysis for your target and the industry in which it operates.
You may find the tool Ventureline useful for this project. Ventureline provides many useful tools, including the ability to compare a U.S. company against another company, 5 years of financial statements, and 30 different types of financial ratios. NOTE: Click through any security certificate warnings